Meet the team behind MNML and our story.

Driven by a shared passion for the way we experience daily routines, we are the team behind fragrance company Narrative Lab who met during our time working together at Thankyou.
MNML has been four years in the making, as we set out to create a brand on the premise of premium, plastic-free minimalisation. A brand that was about keeping things simple and intentional. This journey of exploration landed us somewhere unexpected.
With a deep understanding of the transformative power of scent, we delved into a category ripe for disruption, exploring the untapped potential and power of functional fragrance in laundry products.
The result is a groundbreaking range of laundry capsules that harness the extraordinary potential of neuroscience to transform the way we clean our clothes and introduces a new way to clean our bed linen that improves our sleep.

This is more than a laundry experience; it's a sensory journey created by daring to reimagine the way we think about clean.